Introduction Google Keyword Planner Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options along with their own keyword research tool. Google Keyword Planner Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. The five key words that I used were online shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing how SpyFu does the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a more detailed breakdown in this regard. SpyFu focuses on cost, which may or may not be important to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Google Keyword Planner Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a few years demonstrating the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to only 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I’m on the ads tab but the choices are similar when you click the natural tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Google Keyword Planner Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this site advertising budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless industries. Users can download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing monitoring that keyword ranking changes and reports back with weekly domain rankings. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the option to run a report or a monthly report.
That sort of competitive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for one to acquire an SEO edge. Google Keyword Planner Tool
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser persistent then you can look to apply that ad copy technique to some niche market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones that they attempted and abandoned (which may be ones that you prevent from the gate). All this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you might exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Google Keyword Planner Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of key word, keyword group name, domain, backlink, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing since our original review, which makes it even more attractive to SMBs.
I find that their tools helpful for search that is aggressive. I don’t use Their Keyword Smart Search explained above but the amount of information that They give (in a simple fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way Every undertaking. Google Keyword Planner Tool