Intro Google Keyword Research
SpyFu is among the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices alongside their very own keyword search tool. Google Keyword Research
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how results differed between each of my competitors. The five keywords that I used were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single key word showing SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu targets price, which may or might not be important to your business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Google Keyword Research
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For the PPC version you may also find a chart which goes back over a period of a few years demonstrating the overall amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just 2 of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the advertisements tab however, the options are comparable when you click on the natural tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Keyword Research
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same manner as a keyword search: You enter a place, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and that site ad budget that may be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start monitoring that reports back together with weekly domain rankings and keyword position changes. Utilizing the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words picked up to five competitors’ URLs, then was given the option to run a one time report or a recurring monthly report.
This sort of analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways for you to acquire an SEO advantage on your competitors. Google Keyword Research
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of other sites. Through this platform, you can see segmentstraffic, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through coded bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you find a key word being promoted on by a good PPC advertiser persistent then you can look to employ that ad copy technique to a niche market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players on your market ) and which ones they tried and left (which could be ones that you prevent out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume, as you can see, and you can exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Google Keyword Research
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of competitor/domain comparison search results , key word collection, backlink, and domain name combined with data export. The functionality that you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for ad hoc study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed on its pricing since our initial review, making it attractive to SMBs.
I find that their tools useful for research that is competitive. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Every project. Google Keyword Research