Background Google Keyword Research Tool 2016
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Google Keyword Research Tool 2016
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe how outcomes differed between each of my competitors. Were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for a single key word showing how SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu targets cost, which might or might not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Google Keyword Research Tool 2016
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a few years demonstrating the overall amount of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the ads tab but the choices are comparable when you click the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Keyword Research Tool 2016
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts the same manner You enter a place, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and contact information that is available that may be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that reports back together with weekly domain positions and keyword position changes. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, then was given the option to run a one time report or a monthly report.
That Type of analysis that is aggressive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways for you to gain an SEO advantage. Google Keyword Research Tool 2016
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Ad Background will show you, via coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they tried and left (which could be ones that you prevent from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you might also exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Google Keyword Research Tool 2016
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of domain, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for ad hoc study.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools pretty helpful for search that is aggressive. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Google Keyword Research Tool 2016