Background Google Keyword Research Tool
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their own search tool. Google Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how results differed between every one of my opponents. The five keywords that I used were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
After running searches in my five evaluation terms, I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword question, revealing how SpyFu will arguably the most granular investigation into key word data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I got the same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses on price, which might or may not be important to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Google Keyword Research Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you may also see a graph which goes back over a period of a couple years demonstrating the overall number of keywords being bid on by all three websites. You can also rollover the chart to find keywords specific to just 2 of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar once you click the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Keyword Research Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. On the top right of the table you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the same manner You enter a location, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that may then be exported to your CRM or lead management system of this site. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that reports back with weekly domain rankings and keyword position changes. Utilizing the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring report.
That Type of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization that revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways to gain an SEO advantage. Google Keyword Research Tool
Together with the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad History, through coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to apply that advertisement copy technique to a niche market of the bigger keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players on your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume, as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a search tool. Google Keyword Research Tool
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of domain, keyword, keyword group, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools helpful for search. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way Each undertaking. Google Keyword Research Tool