Background Google Keyword Scan
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Google Keyword Scan
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five key words that I used were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single key word showing SpyFu does arguably the most granular research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received the exact same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Google Keyword Scan
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you may also find a graph which goes back over a span of a few years showing the general amount of key words being bid on by all three websites. You can also rollover the graph to find keywords specific to just 2 of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click on the natural tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Scan
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can then add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same manner as a key word search: You enter a location, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site ad budget and accessible contact information that may subsequently be exported to direct management system or your CRM. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any other optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart continuing monitoring that reports back with domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
That Type of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization that revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for one to gain an SEO advantage. Google Keyword Scan
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day visitors segments, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement Background, via coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser persistent it’s possible to look to employ that ad copy technique to a market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History Key word history of a domain.
This instrument is useful in looking Your opponents (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to prevent from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, look volume, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword search tool. Google Keyword Scan
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of domain name, key word, keyword group, backlink, and competitor/domain comparison search results along with boundless data export. The functionality you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search as described above but the number of data that They give (in a straightforward fashion) at the price points that they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Google Keyword Scan