Intro Google Keyword Tool 2016
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Google Keyword Tool 2016
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe results differed between every one of my competitors. The five key words I used were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after conducting searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for one keyword showing how SpyFu does the most granular deep-dive research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received the same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Google Keyword Tool 2016
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you can also see a graph which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to only two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the options are similar once you click on the natural tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Tool 2016
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts the exact same manner as a search: You enter keywords and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and contact information that is available that can be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. Users may download the templates in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youbegin monitoring that keyword ranking changes and reports back with weekly domain positions and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a one time report or a report.
That sort of competitive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways for you to gain an SEO edge on your competitors. Google Keyword Tool 2016
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view search-engine behaviour visitors, and sections.
Keyword Advertisement History
Keyword Ad Background will show you, through coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. If you see a key word being advertised on by a good PPC advertiser consistent it’s possible to look to employ that ad copy technique to a market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a particular domain.
This tool is useful in Taking a Look Your opponents (or larger players on your niche) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume, as you can see, and you might exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Google Keyword Tool 2016
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of domain, keyword group, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing because our inspection, making it even more attractive to SMBs.
I find their tools pretty useful for search. I do not use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Google Keyword Tool 2016