Background Google Keyword Tool
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Google Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Key words to see outcomes differed between every one of my opponents. Were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for a single key word revealing SpyFu will arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu targets price, which might or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Google Keyword Tool
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you can also see a chart which goes back over a period of a couple years demonstrating that the overall amount of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable once you click on the organic tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Keyword Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner You enter keywords and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and accessible contact information that may be exported into direct management system or your CRM. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start ongoing monitoring that keyword ranking changes and reports back together with domain positions. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the choice to run either a one time report or a monthly report.
That Type of analysis that is competitive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help unearth ways for you to gain an SEO edge on your competitors. Google Keyword Tool
Along with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through colour coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. Normally, if you see a key word being advertised on by a fantastic PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to a market of the keyword. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players in your market ) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, look volume, and you can exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Google Keyword Tool
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an infinite number of domain name, keyword collection, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools pretty useful for research. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Google Keyword Tool