Introduction Google Keyword Traffic
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their very own keyword search tool. Google Keyword Traffic
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how outcomes differed between every one of my opponents. Were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competition websites.
I found that, after running searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for one key word showing how SpyFu does the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received the same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or might not be significant to your business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Google Keyword Traffic
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you may also find a graph which goes over a span of a few years demonstrating that the general number of key words being bid on by all three sites. You may also rollover the graph to find key words specific to only two of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of the graph. It is possible to view and download those keywords for your own use. As you can see I’m on the ads tab however, the options are similar when you click on the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Traffic
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same manner You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly advertising budget and accessible contact information that can be exported into lead management system or your CRM. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that is the closest any other optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless industries. Users may download the templates in the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start tracking that reports back with domain rankings and keyword ranking changes. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a report.
That Type of analysis that is competitive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps ways for you to gain an SEO advantage. Google Keyword Traffic
Along with the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can see behavior visitors, and sections.
Keyword Advertisement History
Advertisement Background will show you, via colour coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It shows a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good persistent it’s possible to look to employ that ad copy technique to a niche market of that keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a particular domain.
This tool is useful in looking Your opponents (or larger players in your market ) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume, as you can see, and you can also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. Google Keyword Traffic
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of competitor/domain comparison search results name, key word, keyword group, backlink, and domain along with boundless data export. The functionality you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find that their tools useful for search that is aggressive. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Google Keyword Traffic