Introduction Google Related Keywords
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their keyword research tool. Google Related Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe outcomes differed between each of my opponents. Were internet shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
After conducting searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword showing SpyFu does the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Google Related Keywords
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For your PPC version you may also see a chart which goes back over a span of a few years demonstrating that the overall amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just two of those websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar once you click the organic tab (on the upper box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Related Keywords
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that can then be exported to your CRM or direct management system of that site. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also You start tracking that keyword ranking changes and reports back with domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run a report or a monthly report.
This Type of aggressive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways for one to acquire an SEO advantage. Google Related Keywords
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement History, through coded bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Typically, if you see a keyword being promoted on by a fantastic PPC advertiser persistent you can look to apply that ad copy technique to a market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in looking Your competitors (or bigger players in your niche) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All of this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Google Related Keywords
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of competitor/domain comparison search results name, key word collection, backlink, and domain along with boundless data export. The functionality you receive with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing since our review, which makes it attractive to SMBs.
I find that their tools pretty useful for research. I don’t use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Each project. Google Related Keywords