Background Google Research Tool
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Google Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how results differed between each of my competitors. The five keywords that I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one key word revealing how SpyFu does the most granular research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got exactly the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
At the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu targets cost, which may or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Google Research Tool
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a span of a few years demonstrating that the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to find keywords specific to just 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I am on the ads tab however, the choices are similar once you click on the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Google Research Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this table you can then add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter industries and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site ad budget and available contact information that may be exported into your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You start monitoring that keyword ranking changes and reports back with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the option to run a one time report or a report.
That sort of competitive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways for one to gain an SEO advantage on the competition. Google Research Tool
Together with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view search-engine behaviour traffic, and segments.
Keyword Ad History
You will be shown by Ad History, via color bars often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good consistent then it’s possible to look to employ that advertisement copy technique to a market of the keyword. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a particular domain.
This tool is useful in looking Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, search volume, as you can see, and you can also exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a research tool. Google Research Tool
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an infinite number of keyword group domain name, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance that you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for keyword study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools pretty helpful for research that is aggressive. I don’t use Their Keyword Smart Search that They give (in a simple fashion) at the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. Google Research Tool