Intro Google Search Competitors
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options . Google Search Competitors
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Keywords to observe outcomes differed between every one of my competitors. Were internet shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I found that, after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single key word question, showing how SpyFu will the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Google Search Competitors
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For the PPC version you can also see a chart which goes over a period of a few years demonstrating the overall number of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click on the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Search Competitors
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a search: You enter a location, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this website’s monthly ad budget and contact information that is accessible that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . Users can download the templates in the SpyFu website and upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin continuing monitoring that reports back with domain rankings and keyword ranking changes. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords picked up to five opponents’ URLs, then was given the choice to run a one time report or a monthly report.
This Type of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for you to gain an SEO edge on the competition. Google Search Competitors
Together with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can see time-of-day visitors segments, and behavior.
Keyword Advertisement History
Ad History will show you, via colour bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a good PPC advertiser persistent it’s possible to look to apply that ad copy technique to some market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Keyword history of a domain.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter search volume, from CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Google Search Competitors
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of keyword, keyword group domain, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools useful for search that is competitive. I don’t use Their Keyword Smart Search described above but the amount of data that They give (in a straightforward fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Google Search Competitors