Intro Google Search Engine Keywords
SpyFu is among the more feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options . Google Search Engine Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my opponents. Were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword revealing SpyFu will arguably the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Google Search Engine Keywords
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 websites. For the PPC version you may also find a chart which goes over a span of a few years demonstrating that the general number of keywords being bid on by all 3 sites. You may also rollover the graph to find keywords specific to just two of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of the graph. You can view and download those key words for your own use. As you can see I’m on the advertisements tab but the options are comparable once you click the natural tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Search Engine Keywords
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the desk you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner as a search: You enter a place, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and available contact information that can be exported into your CRM or direct management system of this site. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of industries. Users can download the templates from the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin monitoring that reports back together with weekly domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the option to run a one time report or a recurring report.
This Type of competitive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways for one to gain an SEO edge on the competition. Google Search Engine Keywords
Together with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can view time-of-day visitors, segments, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, through color bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a good PPC advertiser persistent then you can look to apply that advertisement copy technique to some market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a particular domain.
This tool is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword research tool. Google Search Engine Keywords
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an unlimited number of backlink name, keyword, keyword collection, domain, and competitor/domain comparison search results along with boundless data export. The performance you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for keyword research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing since our review, making it all the more attractive to SMBs.
I find that their tools pretty helpful for competitive research. I do not use Their own Keyword Smart Search explained above but the number of data that They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Every project. Google Search Engine Keywords