Background Google Search Keywords
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their keyword research tool. Google Search Keywords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe results differed between each of my competitors. The five keywords I used were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competition websites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword query, revealing how SpyFu does the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses on cost, which might or might not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Google Search Keywords
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you may also see a graph which goes over a span of a couple years demonstrating that the overall number of key words being bid on by all three websites. You can also rollover the graph to find key words specific to just two of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the choices are comparable once you click the organic tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Search Keywords
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly advertising budget and available contact information that can subsequently be exported into your CRM or direct management system of that site. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users can download the templates from the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin monitoring that keyword position changes and reports back with domain rankings. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, then was given the choice to run a report or a recurring report.
This Type of analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO advantage on your competitors. Google Search Keywords
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see segments, time-of-day visitors, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, via colour coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to a niche market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a specific domain.
This instrument is useful in Taking a Look Your competitors (or larger players in your market ) and which ones that they tried and left (which could be ones for you to avoid from the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, look volume, and you can also exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Google Search Keywords
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of domain name, keyword group, backlink, and comparison search results combined with boundless data export. The performance you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has actually slashed its pricing since our review, making it attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search much as explained above but the amount of information that They give (in a straightforward fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Google Search Keywords