Intro Google Search Spy
SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own keyword search tool. Google Search Spy
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my competitors. Were IT consultant marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
After running searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for one key word question, showing how SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses on cost, which might or might not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Google Search Spy
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also find a chart which goes over a span of a couple years demonstrating the overall number of keywords being bid on by all three websites. You can also rollover the chart to see keywords specific to only two of the websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of the graph. It is possible to see and download those key words for your use. As you can see I’m on the ads tab however, the options are similar when you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Search Spy
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the same way You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that can then be exported to direct management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start tracking that reports back with domain positions and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run a one time report or a monthly report.
This Type of analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways to acquire an SEO advantage. Google Search Spy
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view search-engine behaviour , time-of-day traffic, and sections.
Keyword Advertisement History
Keyword Ad History will show you, through colour coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good persistent then it’s possible to look to apply that ad copy technique to some niche market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you can also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a search tool. Google Search Spy
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of domain, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed its pricing since our initial review, making it attractive to SMBs.
I find their tools pretty helpful for search. I don’t use Their own Keyword Smart Search explained above but the amount of data that They give (in a simple fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Google Search Spy