Intro Google Search Term Analysis
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword research tool. Google Search Term Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see results differed between every one of my opponents. The five keywords that I used were digital marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword question, revealing SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or may not be important to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Google Search Term Analysis
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a couple years showing the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to only two of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable when you click on the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Search Term Analysis
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts the same way as a search: You enter keywords and industries, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any additional optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users can download the templates from the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also You ‘ve identified and start monitoring that reports back with weekly domain positions and keyword ranking changes. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a one time report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways for one to gain an SEO advantage on your competitors. Google Search Term Analysis
Along with the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, through coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It reveals a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to some niche market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a particular domain.
This tool is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones they attempted and left (which could be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter by CPC, search volume, and you can also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Google Search Term Analysis
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of key word, keyword group domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed its pricing since our original review, making it all the more attractive to SMBs.
I find that their tools pretty useful for research. I don’t use Their own Keyword Smart Search much as described above but the number of information that They provide (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way Every project. Google Search Term Analysis