Introduction Google Search Traffic By Keyword
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Google Search Traffic By Keyword
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between every one of my competitors. Were electronic marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
I found that after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one keyword revealing SpyFu does the most granular research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu targets monthly cost, which may or may not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Google Search Traffic By Keyword
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you may also find a graph which goes over a period of a few years showing the overall number of keywords being bid on by all three websites. You can also rollover the chart to see keywords specific to just two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable once you click on the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Search Traffic By Keyword
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a key word search: You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and contact information that is accessible that may then be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also You start tracking that keyword position changes and reports back together with domain positions and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That sort of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways to acquire an SEO edge. Google Search Traffic By Keyword
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to employ that ad copy technique to a market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This tool is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones they tried and abandoned (which could be ones that you prevent out of the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Google Search Traffic By Keyword
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of backlink name, keyword group, domain name, and comparison search results along with data export. The functionality that you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc keyword research.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing since our original review, which makes it even more attractive to SMBs.
I find that their tools helpful for search that is competitive. I do not use Their Keyword Smart Search described above but the number of information which They provide (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Google Search Traffic By Keyword