Background Google Search Volume Tool
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their very own keyword search tool. Google Search Volume Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe outcomes differed between every one of my opponents. Were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for one keyword query, showing how SpyFu will the most granular deep-dive investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got exactly the same degree of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Google Search Volume Tool
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For the PPC version you may also find a graph which goes back over a period of a couple years showing the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to find key words specific to just two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this chart. It is possible to see and download those key words for your own use. As you can see I am on the ads tab however, the options are comparable when you click on the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Google Search Volume Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the same way You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with the monthly ad budget and contact information that may then be exported into your CRM or direct management system of this site. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart tracking that keyword position changes and reports back together with domain rankings and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
That sort of analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps ways to gain an SEO edge on your competitors. Google Search Volume Tool
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see time-of-day visitors, segments, and behavior.
Keyword Advertisement History
Ad Background will show you, via color coded bars often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser consistent then it’s possible to look to employ that ad copy technique to a niche market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a specific domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players in your market ) and which ones that they tried and left (which may be ones that you prevent from the gate). All this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume, as you can see, and you might also exclude key words.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Google Search Volume Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of domain, keyword group, backlink, and comparison search results along with boundless data export. The performance you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing since our review, which makes it attractive to SMBs.
I find their tools useful for research that is competitive. I do not use Their own Keyword Smart Search as described above but the amount of data that They provide (in a simple fashion) at the price points that they give is very A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Google Search Volume Tool