Background Google Spyfu
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their very own keyword research tool. Google Spyfu
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between each of my opponents. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
After running searches on my five test terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single keyword revealing SpyFu does the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received exactly the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Google Spyfu
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you may also find a chart which goes over a span of a couple years showing the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to just two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Spyfu
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same manner You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly advertising budget and contact information that may then be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing tracking that keyword ranking changes and reports back together with domain positions. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
This sort of analysis that is competitive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for one to gain an SEO advantage on your competitors. Google Spyfu
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day visitors, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, via coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that advertisement copy technique to a niche market of that larger keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Google Spyfu
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an unlimited number of keyword collection name, domain name, backlink, and competitor/domain comparison search results along with data export. The performance that you receive with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc study.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing.
I find their tools helpful for research. I don’t use Their own Keyword Smart Search much as explained above but the number of data that They give (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Google Spyfu