Intro Google Website Analysis Tool
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Google Website Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see how outcomes differed between each of my opponents. Were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for one key word revealing how SpyFu will the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got exactly the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or might not be important to your small business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Google Website Analysis Tool
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a couple years demonstrating that the general number of key words being bid on by all three websites. You can also rollover the chart to see keywords specific to only two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click the natural tab (on the top box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Google Website Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner You enter a location, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and that site ad budget that may be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing monitoring that reports back with domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
That Type of analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to gain an SEO edge. Google Website Analysis Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see search-engine behaviour visitors, and sections.
Keyword Ad History
You will be shown by Ad History, via color coded bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to a market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume, as you can see, and you might exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a search tool. Google Website Analysis Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of competitor/domain comparison search results , key word, keyword collection, backlink, and domain along with data export. The functionality that you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find that their tools pretty helpful for research. I don’t use Their Keyword Smart Search described above but the number of information which They give (in a simple fashion) in the price points they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Each project. Google Website Analysis Tool