Intro Google Word Finder
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices along with their own search tool. Google Word Finder
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how results differed between each of my competitors. Were online shopping , digital marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
I found that, after conducting searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word revealing how SpyFu does arguably the most granular research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both provide a more detailed breakdown in this respect. SpyFu focuses on cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Google Word Finder
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Word Finder
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner You enter a location, industries and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly ad budget and available contact information that can be exported to your CRM or lead management system of that site. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. Users may download the templates in the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of SEO-focused PM.
There is also You begin tracking that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
This Type of analysis that is competitive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps ways for one to gain an SEO edge on your competitors. Google Word Finder
Along with the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can see behavior , time-of-day traffic, and segments.
Keyword Advertisement History
Ad History will show you, through colour coded bars often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser consistent you can look to apply that ad copy technique to some market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a particular domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they tried and left (which may be ones that you avoid out of the gate). All this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, by CPC, and you might exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Google Word Finder
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of domain name, keyword collection, backlink, and comparison search results along with boundless data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing because our initial review, which makes it attractive to SMBs.
I find their tools pretty useful for competitive research. I don’t use Their Keyword Smart Search much as described above but the number of data that They give (in a straightforward fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Google Word Finder