Introduction Google Word Search
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Google Word Search
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Key words to see outcomes differed between every one of my opponents. Were electronic marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single key word revealing SpyFu will arguably the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Google Word Search
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a few years showing the general number of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to only two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your use. As you can see I am on the ads tab but the options are comparable once you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Word Search
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same way You enter a location, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly ad budget and accessible contact information that may subsequently be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the best and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start monitoring that reports back together with weekly domain positions and keyword position changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive data visualization which showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways to acquire an SEO edge. Google Word Search
Along with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see on-page behavior , time-of-day visitors, and sections.
Keyword Advertisement History
You will be shown by Ad Background, through colour bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to employ that ad copy technique to some niche market of the keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History Key word history of a domain.
This tool is useful in looking Your opponents (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones for you to prevent from the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter look volume, by CPC, and you might also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Google Word Search
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of backlink , keyword, keyword collection, domain name, and comparison search results along with boundless data export. The performance you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed on its pricing.
I find their tools pretty useful for search. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Google Word Search