SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices along with their very own keyword research tool. Googspy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see how results differed between each of my opponents. The five key words that I used were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single keyword question, showing SpyFu does arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Googspy
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For the PPC version you may also find a chart which goes back over a period of a couple years demonstrating that the general amount of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to just two of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I am on the ads tab however, the options are comparable once you click the organic tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Googspy
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner You enter a location, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly advertising budget and contact information that may then be exported into your CRM or direct management system of that site. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also Keywords youbegin monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the choice to run a one time report or a monthly report.
That Type of analysis that is aggressive is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps ways for one to gain an SEO edge on the competition. Googspy
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Keyword Advertisement Background will show you, via colour coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. If you find a key word being advertised on by a good PPC advertiser persistent then it’s possible to look to apply that ad copy technique to some market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a particular domainname.
This instrument is useful in looking at keywords that have been successful for Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Googspy
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of backlink , key word group, domain name, and comparison search results along with data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing since our inspection, which makes it even more attractive to SMBs.
I find their tools pretty helpful for search that is competitive. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way Every undertaking. Googspy