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SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Group By Spyfu
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see results differed between every one of my competitors. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for one keyword showing how SpyFu will the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received exactly the exact same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Group By Spyfu
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you may also find a graph which goes over a span of a few years demonstrating that the general amount of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to just 2 of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are similar once you click the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Group By Spyfu
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same way You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and accessible contact information that can be exported into your CRM or lead management system of this site. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in countless businesses. The templates can be downloaded by users from the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start monitoring that keyword position changes and reports back together with domain positions. Using the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
That Type of analysis that is aggressive is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive data visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways for you to gain an SEO advantage on the competition. Group By Spyfu
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can view time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
Keyword Advertisement History will show you, via coded bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to some market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in looking Your competitors (or larger players on your niche) and which ones they attempted and left (which could be ones for you to prevent out of the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter search volume, by CPC as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Group By Spyfu
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an infinite number of keyword collection domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The performance that you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for ad hoc keyword study.
That is not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find their tools helpful for research that is competitive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each project. Group By Spyfu