Intro How Do I Know What Keywords My Competitors Are Using
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their keyword search tool. How Do I Know What Keywords My Competitors Are Using
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to observe results differed between every one of my opponents. Were pcmag, electronic advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword query, showing how SpyFu does the most granular research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses on price, which might or might not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. How Do I Know What Keywords My Competitors Are Using
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For the PPC version you can also see a graph which goes over a period of a couple years demonstrating that the general amount of keywords being bid on by all three websites. You may also rollover the chart to find keywords specific to only 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the choices are similar once you click the natural tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories How Do I Know What Keywords My Competitors Are Using
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the key words you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the exact same way as a key word search: You enter a location, key words and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this site ad budget and contact information that may then be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates from the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing tracking that keyword position changes and reports back together with weekly domain positions. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, then was given the choice to run either a one-off report or a recurring monthly report.
That sort of aggressive analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO advantage. How Do I Know What Keywords My Competitors Are Using
Together with the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this platform, you can view time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
Ad History will show you, via colour bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some market of that bigger keyword. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players on your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter search volume, by CPC as you can see, and you might exclude keywords.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. How Do I Know What Keywords My Competitors Are Using
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of keyword, keyword group name, domain name, backlink, and comparison search results combined with data export. The performance you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing.
I find their tools helpful for research that is aggressive. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each project. How Do I Know What Keywords My Competitors Are Using