Intro How Do You Use Spyfu Ad History
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices along with their own research tool. How Do You Use Spyfu Ad History
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between each of my opponents. Were IT consultant , digital advertising, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for one key word showing how SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which might or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. How Do You Use Spyfu Ad History
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a couple years showing that the overall amount of key words being bid on by all 3 websites. You may also rollover the graph to see key words specific to only 2 of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those key words for your use. As you can see I’m on the ads tab but the options are similar when you click on the natural tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories How Do You Use Spyfu Ad History
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the table you can subsequently add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the exact same manner as a search: You enter a place, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly ad budget and contact information that may be exported to your CRM or direct management system of this site. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing monitoring that reports back together with weekly domain positions and keyword position changes. Using the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the option to run a report or a report.
This Type of aggressive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways for you to gain an SEO advantage on your competitors. How Do You Use Spyfu Ad History
With the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see sections , time-of-day traffic, and search-engine behaviour.
Keyword Ad History
Keyword Ad History will show you, via colour bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a fantastic PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to a market of that keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domain.
This instrument is useful in looking Your opponents (or larger players on your niche) and which ones that they attempted and abandoned (which could be ones that you prevent out of the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter by CPC, look volume, as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. How Do You Use Spyfu Ad History
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of backlink , keyword, keyword group, domain, and comparison search results along with data export. The performance you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed its pricing.
I find that their tools useful for competitive research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each project. How Do You Use Spyfu Ad History