Introduction How To Check A Competitors Website Traffic
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their very own keyword research tool. How To Check A Competitors Website Traffic
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five key words I used were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competitor websites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word showing SpyFu does arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received the same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
In the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally provide a more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. How To Check A Competitors Website Traffic
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For your PPC version you may also find a graph which goes back over a span of a couple years showing the general number of key words being bid on by all three sites. You can also rollover the graph to see key words specific to just two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the graph. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the options are similar when you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories How To Check A Competitors Website Traffic
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the same way as a key word search: You enter key words and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site ad budget and contact information that can then be exported to direct management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in hundreds of industries. Users may download the templates in the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youstart continuing tracking that keyword position changes and reports back with weekly domain positions and’ve identified. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
This sort of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive data visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for one to acquire an SEO advantage. How To Check A Competitors Website Traffic
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, via colour bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a niche market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a particular domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones that they tried and left (which could be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. How To Check A Competitors Website Traffic
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of keyword group , domain, backlink, and comparison search results combined with boundless data export. The functionality that you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find their tools pretty helpful for search that is competitive. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way Every project. How To Check A Competitors Website Traffic