Introduction How To Check Competitor Backlinks
SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options along with their very own search tool. How To Check Competitor Backlinks
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see results differed between each of my opponents. The five keywords I used were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor sites.
I discovered that after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword showing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses on price, which might or might not be important to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. How To Check Competitor Backlinks
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 sites. For your PPC version you can also find a graph which goes over a period of a few years demonstrating the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories How To Check Competitor Backlinks
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner as a search: You enter a location, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and this site advertising budget that may subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. Users can download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start monitoring that keyword position changes and reports back with domain positions. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
This sort of aggressive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways for you to acquire an SEO advantage on your competitors. How To Check Competitor Backlinks
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Advertisement Background will show you, through coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you see a key word being promoted on by a good PPC advertiser persistent you can look to employ that ad copy technique to a market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a specific domain.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they attempted and left (which could be ones for you to prevent from the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, look volume as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research tool versus a search tool. How To Check Competitor Backlinks
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of keyword, keyword group domain name, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you receive with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for keyword research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed on its pricing because our inspection, making it all the more attractive to SMBs.
I find that their tools useful for aggressive research. I don’t use Their own Keyword Smart Search as explained above but the number of data that They provide (in a simple fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. How To Check Competitor Backlinks