Intro How To Competitor Analysis
SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices along with their own keyword research tool. How To Competitor Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between each of my competitors. The five key words I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I discovered that after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word showing SpyFu will the most granular research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. How To Competitor Analysis
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you can also see a chart which goes back over a period of a few years showing the general number of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to only two of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable when you click the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories How To Competitor Analysis
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts the same manner as a search: You enter a location, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site’s monthly advertising budget and accessible contact information that may subsequently be exported to direct management system or your CRM. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin ongoing monitoring that reports back together with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run a one-off report or a recurring report.
This Type of analysis that is aggressive is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO edge. How To Competitor Analysis
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view sections , time-of-day visitors, and on-page behavior.
Keyword Ad History
Keyword Ad History will show you, through coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that advertisement copy technique to a market of the keyword that is larger. If I were advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a specific domainname.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones they tried and left (which could be ones for you to prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, search volume as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a research tool. How To Competitor Analysis
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an infinite number of backlink name, key word collection, domain, and competitor/domain comparison search results along with data export. The performance that you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find their tools pretty helpful for research that is competitive. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. How To Competitor Analysis