Background How To Do Competitor Research
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . How To Do Competitor Research
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. Were IT consultant , digital advertising, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for one keyword revealing SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received exactly the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally provide a much more detailed breakdown in this respect. SpyFu targets monthly cost, which might or may not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. How To Do Competitor Research
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also see a graph which goes over a period of a couple years demonstrating the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to just 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable when you click the natural tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories How To Do Competitor Research
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can then add chosen key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that can be exported into your CRM or lead management system of this site. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . Users can download the templates from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also You start ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a one-off report or a report.
This Type of competitive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for one to acquire an SEO edge on the competition. How To Do Competitor Research
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view sections , time-of-day visitors, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, via coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that ad copy technique to a market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, by CPC, and you might exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. How To Do Competitor Research
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of backlink name, keyword group, domain, and competitor/domain comparison search results combined with boundless data export. The functionality you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing since our review, which makes it attractive to SMBs.
I find that their tools pretty useful for search. I do not use Their own Keyword Smart Search as described above but the number of data which They give (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. How To Do Competitor Research