Intro How To Find Out What Keywords A Website Is Using
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword search tool. How To Find Out What Keywords A Website Is Using
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe outcomes differed between each of my opponents. Were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
After running searches on my five evaluation terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for one keyword query, revealing how SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I got the same degree of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu focuses on price, which may or might not be significant to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. How To Find Out What Keywords A Website Is Using
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a couple years showing the general amount of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just two of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I am on the ads tab but the choices are comparable when you click on the organic tab (on the top box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories How To Find Out What Keywords A Website Is Using
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same way as a key word search: You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that may be exported into direct management system or your CRM. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart ongoing monitoring that keyword ranking changes and reports back with domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words picked up to five opponents’ URLs, and then was given the choice to run a one-off report or a monthly report.
That Type of competitive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps ways for one to acquire an SEO advantage on the competition. How To Find Out What Keywords A Website Is Using
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by Ad Background, through color bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to apply that ad copy technique to some niche market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History Keyword history of a specific domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players in your niche) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter search volume, by CPC, and you might also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. How To Find Out What Keywords A Website Is Using
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of key word collection domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing since our initial review, which makes it attractive to SMBs.
I find that their tools useful for aggressive search. I do not use Their own Keyword Smart Search described above but the number of data which They provide (in a simple fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. How To Find Out What Keywords A Website Is Using