Background How To Research The Competition
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their very own keyword search tool. How To Research The Competition
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe results differed between every one of my competitors. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor sites.
After conducting searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one keyword query, showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which may or might not be significant to your small business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. How To Research The Competition
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also see a chart which goes over a span of a couple years showing that the overall amount of keywords being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable once you click on the natural tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories How To Research The Competition
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same manner You enter a place, industries and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that is available that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any other optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart continuing monitoring that reports back with domain rankings and keyword position changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run either a report or a report.
That Type of aggressive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps ways to gain an SEO edge. How To Research The Competition
Together with the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can see sections , time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through colour coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of information up front.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a market of that keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players on your niche) and which ones they tried and left (which may be ones that you prevent out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, look volume as you can see, and you might exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. How To Research The Competition
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of key word, keyword group name, domain, backlink, and comparison search results combined with data export. The performance that you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc research.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing since our original inspection, making it attractive to SMBs.
I find their tools helpful for competitive search. I don’t use Their Keyword Smart Search much as described above but the number of data that They give (in a straightforward fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. How To Research The Competition