Introduction How To Track Competitors
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options . How To Track Competitors
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between every one of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I found that, after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword showing SpyFu does the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. How To Track Competitors
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you may also find a graph which goes over a period of a couple years showing the overall number of key words being bid on by all three websites. You can also rollover the chart to see key words specific to just two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good notion of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories How To Track Competitors
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same manner You enter a location, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and this website’s monthly ad budget that can be exported into your CRM or lead management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of businesses. Users may download the templates in the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing tracking that reports back with weekly domain positions and keyword ranking changes. Using the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the choice to run either a one time report or a report.
That Type of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to acquire an SEO advantage on the competition. How To Track Competitors
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see segments, time-of-day visitors, and behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through colour bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to a niche market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domainname.
This instrument is useful in looking Your opponents (or larger players on your market ) and which ones they tried and abandoned (which may be ones for you to prevent from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume, as you can see, and you can also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. How To Track Competitors
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of keyword, keyword group , domain, backlink, and comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing since our initial review, which makes it all the more attractive to SMBs.
I find that their tools pretty useful for aggressive research. I do not use Their Keyword Smart Search much as explained above but the amount of information that They give (in a straightforward fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way Each project. How To Track Competitors