Intro How To Track Competitors Web Traffic
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options . How To Track Competitors Web Traffic
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between each of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
I discovered that after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword revealing how SpyFu will arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. How To Track Competitors Web Traffic
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you may also find a graph which goes over a span of a few years showing that the overall number of keywords being bid on by all three sites. You may also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are similar when you click the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories How To Track Competitors Web Traffic
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner as a keyword search: You enter a place, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and this site’s monthly advertising budget that may subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . Users may download the templates in the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start ongoing tracking that keyword position changes and reports back with domain positions. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run a report or a report.
That Type of aggressive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO edge. How To Track Competitors Web Traffic
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad History, through colour coded bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being promoted on by a good PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a market of that bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players in your market ) and which ones that they tried and left (which may be ones that you prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you might exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. How To Track Competitors Web Traffic
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of comparison search results , keyword group, backlink, and domain name combined with boundless data export. The functionality you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools useful for research that is aggressive. I do not use Their own Keyword Smart Search explained above but the amount of data which They provide (in a straightforward fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way Each undertaking. How To Track Competitors Web Traffic