SpyFu is one of the more feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their very own keyword research tool. Hubspot
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Key words to observe outcomes differed between each of my competitors. The five keywords I used were digital marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition sites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword showing how SpyFu will arguably the most granular deep-dive research into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the exact same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Hubspot
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you may also see a chart which goes back over a period of a couple years showing that the general amount of keywords being bid on by all three sites. You may also rollover the graph to find keywords specific to only two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I’m on the ads tab however, the choices are comparable when you click on the natural tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Hubspot
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the same way as a key word search: You enter industries and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly ad budget and accessible contact information that may then be exported into direct management system or your CRM. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also You begin ongoing tracking that keyword ranking changes and reports back with domain positions and’ve identified. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run either a one-off report or a recurring monthly report.
This sort of competitive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO edge. Hubspot
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day traffic, sections, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement Background, via color coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to some niche market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This tool is useful in Taking a Look Your opponents (or larger players in your niche) and which ones they attempted and left (which could be ones that you prevent out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter by CPC, search volume, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a research tool. Hubspot
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs have an infinite number of comparison search results name, keyword group, backlink, and domain combined with data export. The performance you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing.
I find their tools helpful for aggressive research. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Hubspot