Background Identify Your Competitors
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Identify Your Competitors
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe results differed between each of my competitors. Were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for one keyword showing SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got exactly the exact same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Identify Your Competitors
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a few years demonstrating that the general number of key words being bid on by all three sites. You can also rollover the chart to see key words specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of the graph. You can view and download those key words for your use. As you can see I am on the ads tab however, the choices are comparable when you click on the natural tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Identify Your Competitors
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is available and that website’s monthly ad budget that can subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also Keywords youstart ongoing monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring monthly report.
This sort of aggressive analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help ways to acquire an SEO edge on the competition. Identify Your Competitors
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view on-page behavior , time-of-day visitors, and segments.
Keyword Advertisement History
You will be shown by Ad Background, through coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser consistent then it’s possible to look to employ that ad copy technique to some niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones that they attempted and abandoned (which may be ones that you avoid from the gate). All of this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter search volume, from CPC as you can see, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Identify Your Competitors
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of keyword group domain, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing.
I find that their tools helpful for research. I do not use Their own Keyword Smart Search much as explained above but the number of information which They provide (in a simple fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way Every project. Identify Your Competitors