Introduction Is Spyfu Competitor Paid Data Based On Google Adwords Only
SpyFu is one of the more feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices . Is Spyfu Competitor Paid Data Based On Google Adwords Only
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition sites.
I found that, after running searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s only for a single key word question, revealing how SpyFu will arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the exact same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or might not be significant to your business. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Is Spyfu Competitor Paid Data Based On Google Adwords Only
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the general amount of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to only two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the graph. You can view and download those keywords for your own use. As you can see I’m on the ads tab however, the options are similar when you click on the natural tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Is Spyfu Competitor Paid Data Based On Google Adwords Only
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same way as a search: You enter industries and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and accessible contact information that can be exported to your CRM or direct management system of this site. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users can download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also You begin tracking that reports back together with domain rankings and keyword position changes and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a monthly report.
That sort of aggressive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for you to gain an SEO advantage on your competitors. Is Spyfu Competitor Paid Data Based On Google Adwords Only
Together with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view time-of-day traffic sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via colour coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data up front.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent then you can look to apply that advertisement copy technique to some market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players on your market ) and which ones they tried and left (which could be ones for you to avoid out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter search volume, from CPC as you can see, and you can exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a search tool. Is Spyfu Competitor Paid Data Based On Google Adwords Only
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of key word collection domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing because our inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way Every project. Is Spyfu Competitor Paid Data Based On Google Adwords Only