Intro Is Spyfu Worth Annual Cost
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . Is Spyfu Worth Annual Cost
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how outcomes differed between each of my opponents. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition sites.
I found that, after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword question, revealing how SpyFu does the most granular deep-dive research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on cost, which might or may not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Is Spyfu Worth Annual Cost
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also find a graph which goes over a period of a few years showing the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click the natural tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Is Spyfu Worth Annual Cost
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner You enter a location, industries and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site ad budget and accessible contact information that can be exported to your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in hundreds of industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin ongoing tracking that reports back with domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a report or a monthly report.
That Type of analysis that is aggressive is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive information visualization which showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways for one to acquire an SEO edge on the competition. Is Spyfu Worth Annual Cost
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view time-of-day traffic, sections, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, via colour coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser persistent you can look to apply that ad copy technique to a niche market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domainname.
This tool is useful in looking Your competitors (or bigger players in your market ) and which ones that they tried and left (which may be ones for you to avoid from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, search volume, and you can exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Is Spyfu Worth Annual Cost
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans have an unlimited number of key word, keyword group name, domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for ad hoc research.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed its pricing because our original inspection, making it all the more attractive to SMBs.
I find their tools helpful for research that is competitive. I do not use Their own Keyword Smart Search as explained above but the amount of data which They provide (in a straightforward fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way Each project. Is Spyfu Worth Annual Cost