Background Is Spyfu Worth It
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Is Spyfu Worth It
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my opponents. The five key words that I used were electronic advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to discover related search results and vulnerable competition websites.
After running searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword revealing how SpyFu will the most granular investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Is Spyfu Worth It
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the chart to see keywords specific to only two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the chart. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click the organic tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Is Spyfu Worth It
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same manner You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site advertising budget and contact information that may subsequently be exported to your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of businesses. Users can download the templates from the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that keyword ranking changes and reports back together with domain positions and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the choice to run either a report or a recurring monthly report.
This sort of competitive analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for one to acquire an SEO advantage on your competitors. Is Spyfu Worth It
Along with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of different websites. Through this stage, you can see on-page behavior , time-of-day traffic, and segments.
Keyword Advertisement History
Ad History will show you, via color coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Normally, if you see a keyword being advertised on by a good PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a particular domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, look volume, as you can see, and you can also exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Is Spyfu Worth It
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of keyword collection domain, backlink, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find that their tools helpful for research. I do not use Their Keyword Smart Search which They give (in a simple fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Is Spyfu Worth It