Introduction Ispionage Free Trial
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application options along with their keyword research tool. Ispionage Free Trial
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe how results differed between each of my opponents. The five keywords that I used were IT consultant advertising, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword query, showing SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu targets price, which may or may not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Ispionage Free Trial
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also find a chart which goes over a span of a few years demonstrating the general number of keywords being bid on by all 3 websites. You may also rollover the graph to see key words specific to just two of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Ispionage Free Trial
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this desk you can then add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a search: You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and contact information that may be exported to your CRM or lead management system of that site. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless industries. The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also You start continuing monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
This sort of analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive information visualization that showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways for one to acquire an SEO advantage. Ispionage Free Trial
With the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad Background will show you, through colour coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that advertisement copy technique to a niche market of that keyword. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, from CPC, and you might also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a search tool. Ispionage Free Trial
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of keyword group name, domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The performance you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc study.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed on its pricing because our inspection, which makes it attractive to SMBs.
I find their tools helpful for research. I don’t use Their own Keyword Smart Search explained above but the amount of information which They provide (in a straightforward fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Ispionage Free Trial