SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Ispionage
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe results differed between every one of my competitors. The five key words that I used were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword question, revealing how SpyFu will arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu targets monthly cost, which might or might not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Ispionage
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For the PPC version you can also find a graph which goes over a span of a couple years showing that the overall number of keywords being bid on by all 3 sites. You can also rollover the chart to see keywords specific to only two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the organic tab (on the top box, the organic one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Ispionage
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the same way as a keyword search: You enter a place, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that website’s monthly advertising budget and available contact information that may then be exported to direct management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users may download the templates from the SpyFu site and upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You start continuing tracking that keyword ranking changes and reports back with weekly domain rankings and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a one time report or a recurring monthly report.
This Type of aggressive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive information visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways for you to gain an SEO advantage. Ispionage
Together with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of sites. Through this stage, you can view time-of-day visitors sections, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement Background, through color coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. Normally, if you find a keyword being advertised on by a good PPC advertiser persistent then it’s possible to look to employ that ad copy technique to some niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or bigger players in your market ) and which ones they tried and left (which could be ones that you avoid out of the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Ispionage
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of key word, keyword group domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The performance you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed on its pricing since our review, making it attractive to SMBs.
I find their tools helpful for competitive research. I don’t use Their own Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Ispionage