Intro Key Competencies
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Key Competencies
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how outcomes differed between each of my competitors. Were digital advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for one key word query, revealing how SpyFu does the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Key Competencies
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For your PPC version you can also see a graph which goes back over a period of a couple years showing the general amount of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to just two of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Key Competencies
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same way as a key word search: You enter a location, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly ad budget and contact information that may subsequently be exported to your CRM or direct management system of that site. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups . Users can download the templates from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start continuing monitoring that keyword position changes and reports back together with weekly domain rankings. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
This sort of aggressive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps ways to acquire an SEO edge. Key Competencies
Together with the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Ad History will show you, via colour bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that advertisement copy technique to a niche market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a specific domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which could be ones for you to avoid from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, by CPC, and you can also exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Key Competencies
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of comparison search results , key word group, backlink, and domain name combined with data export. The performance you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for keyword research that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find that their tools useful for competitive research. I do not use Their Keyword Smart Search much as described above but the amount of information which They provide (in a simple fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Key Competencies