Introduction Key Search Tool
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their very own research tool. Key Search Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see results differed between every one of my competitors. Were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single key word question, revealing SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Key Search Tool
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For your PPC version you can also see a graph which goes over a period of a few years demonstrating the general number of key words being bid on by all three websites. You may also rollover the graph to see key words specific to only 2 of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Key Search Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same manner You enter a place, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly advertising budget and available contact information that may be exported into lead management system or your CRM. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the best and only example in this roundup of SEO-focused PM.
There’s also Keywords youbegin ongoing monitoring that keyword position changes and reports back together with weekly domain positions and’ve identified. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a report or a report.
This Type of analysis that is aggressive is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways for you to gain an SEO advantage on your competitors. Key Search Tool
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, through color coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. Normally, if you see a key word being advertised on by a fantastic PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they tried and abandoned (which may be ones that you avoid from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, search volume as you can see, and you might also exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Key Search Tool
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of competitor/domain comparison search results name, key word, keyword collection, backlink, and domain name combined with unlimited data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more appealing for ad hoc keyword research.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has actually slashed its pricing.
I find their tools helpful for aggressive search. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is quite A nice combination. SpyFu makes its way Each undertaking. Key Search Tool