Background Key Word
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options along with their keyword research tool. Key Word
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how outcomes differed between each of my opponents. The five key words I used were online shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
After running searches I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single keyword query, showing SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got exactly the same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu targets cost, which might or may not be important to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Key Word
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For the PPC version you may also find a graph which goes over a span of a few years demonstrating that the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to just two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of the graph. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable when you click the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Key Word
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way as a key word search: You enter a place, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with the monthly ad budget and contact information that may then be exported into your CRM or direct management system of this site. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in countless businesses. The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start tracking that reports back with weekly domain positions and keyword ranking changes. Using the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the option to run a one-off report or a monthly report.
This sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive data visualization that showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for one to acquire an SEO advantage. Key Word
Together with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can see time-of-day traffic sections, and behavior.
Keyword Advertisement History
You will be shown by Advertisement History, through colour coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. Normally, if you find a key word being promoted on by a good PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to some niche market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a particular domain.
This instrument is useful in Taking a Look at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they attempted and abandoned (which could be ones for you to avoid out of the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, from CPC, and you might exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Key Word
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of backlink , key word group, domain name, and competitor/domain comparison search results combined with unlimited data export. The performance you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for keyword study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing because our original inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for aggressive research. I don’t use Their Keyword Smart Search much as explained above but the amount of information which They provide (in a straightforward fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way Every project. Key Word