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SpyFu is one of the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Key Word Tool Io
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see how results differed between every one of my opponents. The five key words that I used were IT consultant , electronic marketing, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for one key word revealing SpyFu will arguably the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which might or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Key Word Tool Io
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you may also find a chart which goes back over a span of a few years showing that the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to only two of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar once you click the organic tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Key Word Tool Io
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this table you can subsequently add selected key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a keyword search: You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and this website’s monthly ad budget that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. Users may download the templates in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin monitoring that reports back together with weekly domain rankings and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five opponents’ URLs, and then was given the choice to run either a report or a recurring report.
That sort of competitive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways to acquire an SEO advantage. Key Word Tool Io
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view sections visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement History, through coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent you can look to employ that advertisement copy technique to a niche market of the keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a specific domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players on your niche) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you can exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Key Word Tool Io
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of competitor/domain comparison search results , key word, keyword collection, backlink, and domain name along with data export. The performance that you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed on its pricing.
I find their tools pretty helpful for search that is competitive. I don’t use Their own Keyword Smart Search much as described above but the number of information that They give (in a simple fashion) at the price points that they give is very A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Key Word Tool Io