SpyFu is among the more feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options alongside their own research tool. Keycompete
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. The five keywords I used were online shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
After running searches in my five evaluation terms, I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword query, revealing how SpyFu does the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu focuses on monthly price, which might or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keycompete
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a couple years showing that the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I am on the advertisements tab but the choices are similar when you click on the natural tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keycompete
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way as a key word search: You enter a location, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and available contact information that can be exported into your CRM or lead management system of that site. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of industries. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start ongoing monitoring that reports back with weekly domain positions and keyword ranking changes. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a monthly report.
That sort of competitive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for you to acquire an SEO edge. Keycompete
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see on-page behavior visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Ad History, through colour coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good consistent it’s possible to look to apply that ad copy technique to a niche market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a particular domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they tried and left (which could be ones that you avoid out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Keycompete
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of comparison search results , keyword group, backlink, and domain combined with data export. The functionality that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing since our review, making it attractive to SMBs.
I find that their tools pretty useful for search that is aggressive. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Every project. Keycompete