Intro Keyword Ads
SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices alongside their keyword research tool. Keyword Ads
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Keywords to observe how results differed between every one of my competitors. Were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competition websites.
I discovered that, after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword showing SpyFu will arguably the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Ads
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a few years showing the overall amount of key words being bid on by all three websites. You may also rollover the chart to find key words specific to just two of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Ads
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way as a keyword search: You enter a location, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and available contact information that may be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless industries. Users can download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the choice to run a report or a recurring report.
This sort of competitive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument quickly built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO edge on your competitors. Keyword Ads
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view time-of-day traffic segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement Background, through color coded bars frequently the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to some niche market of the keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it shows the Key word history of a domain.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, search volume, as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Keyword Ads
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of comparison search results , key word, keyword group, backlink, and domain name along with boundless data export. The performance that you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing because our initial inspection, making it attractive to SMBs.
I find that their tools pretty helpful for search that is aggressive. I don’t use Their Keyword Smart Search described above but the amount of information that They provide (in a straightforward fashion) in the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Ads