Introduction Keyword Advertising
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their very own research tool. Keyword Advertising
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how results differed between each of my opponents. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single key word revealing SpyFu will the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or may not be significant to your business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Advertising
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also find a graph which goes over a period of a couple years demonstrating that the general number of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to only two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click the natural tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Advertising
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can then add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site ad budget and contact information that can be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users may download the templates in the SpyFu website and upload into a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start continuing monitoring that keyword ranking changes and reports back with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run either a report or a report.
That Type of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help ways for you to acquire an SEO advantage on your competitors. Keyword Advertising
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad Background, via colour bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a good PPC advertiser consistent you can look to employ that advertisement copy technique to some market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in looking at keywords that have been successful for Your opponents (or larger players in your market ) and which ones that they tried and left (which may be ones for you to prevent out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter look volume, from CPC as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Keyword Advertising
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of key word, keyword group domain, backlink, and comparison search results along with unlimited data export. The performance you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing since our inspection, which makes it attractive to SMBs.
I find that their tools pretty helpful for search that is competitive. I do not use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Advertising