Introduction Keyword Analyser
SpyFu is among the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their very own search tool. Keyword Analyser
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see how results differed between each of my opponents. The five keywords that I used were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
After running searches in my five evaluation terms, I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword revealing SpyFu does arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu targets price, which might or might not be important to your business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Keyword Analyser
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also see a chart which goes over a period of a couple years showing the general amount of key words being bid on by all 3 sites. You can also rollover the graph to see keywords specific to only 2 of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Analyser
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same manner as a search: You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is available and this site’s monthly advertising budget that can subsequently be exported into your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . Users can download the templates in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of SEO-focused PM.
There is also You start ongoing tracking that reports back together with domain rankings and keyword ranking changes and’ve identified. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words chose up to five opponents’ URLs, and then was given the choice to run either a one-off report or a report.
This Type of analysis that is competitive is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help ways for you to acquire an SEO advantage. Keyword Analyser
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see time-of-day visitors segments, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, via colour bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to some market of the keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your market ) and which ones they attempted and abandoned (which could be ones for you to avoid from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, look volume, as you can see, and you can also exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Keyword Analyser
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of backlink , key word, keyword group, domain name, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing.
I find that their tools useful for competitive search. I don’t use Their own Keyword Smart Search that They give (in a simple fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Analyser