Background Keyword Analysis Report
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices . Keyword Analysis Report
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see outcomes differed between each of my competitors. The five keywords that I used were IT consultant , electronic advertising, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competitor sites.
I found that, after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for a single key word query, showing SpyFu does the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received the same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Analysis Report
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years demonstrating that the general number of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to only two of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are similar when you click the organic tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Analysis Report
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of this table are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a keyword search: You enter a location, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly advertising budget and contact information that is available that may then be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users can download the templates from the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing tracking that keyword ranking changes and reports back together with domain rankings. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words picked up to five competitors’ URLs, then was given the option to run either a report or a report.
That Type of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways for one to acquire an SEO advantage on the competition. Keyword Analysis Report
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see segments, time-of-day visitors, and search-engine behaviour.
Keyword Ad History
Keyword Ad History will show you, via colour bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is good persistent then you can look to employ that ad copy technique to some niche market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in looking Your opponents (or larger players on your niche) and which ones they tried and abandoned (which could be ones that you prevent out of the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter search volume, from CPC as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Keyword Analysis Report
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of domain, key word, keyword collection, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing because our initial review, making it attractive to SMBs.
I find that their tools pretty useful for competitive research. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Keyword Analysis Report