Introduction Keyword Analysis Software
SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own keyword research tool. Keyword Analysis Software
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see results differed between each of my competitors. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing SpyFu does the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Keyword Analysis Software
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For your PPC version you can also see a chart which goes back over a period of a few years showing the general amount of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only 2 of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable once you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Analysis Software
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this desk you can then add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the exact same way You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly ad budget and contact information that is accessible that can be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There is also Keywords youbegin continuing monitoring that keyword position changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a report or a recurring report.
This Type of analysis that is competitive is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool quickly built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways to gain an SEO advantage on the competition. Keyword Analysis Software
Along with the SEO performance of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view behavior , time-of-day visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a fantastic PPC advertiser persistent it’s possible to look to apply that ad copy technique to a market of that larger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Key word history of a particular domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which may be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you can also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Keyword Analysis Software
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of backlink name, keyword, keyword group, domain, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing.
I find that their tools pretty helpful for research. I don’t use Their Keyword Smart Search much as described above but the number of information which They give (in a straightforward fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Keyword Analysis Software